New Nike Campaign: Ramos, Fabregas, Drogba, Cole and Arshavin
By: Lotte Cox | January 22nd, 2009
Nike have a new line of jackets — V for Victory, geddit? — and for the ad campaign, they’re photographing their favorite athletes both in the jacket and shirtless, with the V emblazoned on their chests. The shirtless Sergio Ramos one is proving elusive (I know, it’s a crime), but those of Cesc Fabregas, Didier Drogba, Joe Cole, and Andrei Arshavin really do help with the pain. (Plus, they all get bigger if you click on them, which is also nice.)
Cesc getting V-ed up.
Clean, dressed, and rocking the new gear.
Well hel-LO, Didi.
He may be out on the outs with his club, but the man is looking good.
Cole getting dirty.
Look at that serenity! How is he not sneezing?
Living his fantasy of being in Oasis.
Arshavin, mid-dusting.
Trying (and failing) to be hard.
Allowing his true, inner dork to shine through.
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Tags: andrei arshavin, andrei arshavin shirtless, Arsenal, Basic Hot Ballers, Cesc Fabregas, Cesc Fabregas shirtless, Chelsea, Didier Drogba, Didier Drogba shirtless, Gratuitous Nudity, Hot Ballers, Ivory Coast, Joe Cole, Joe Cole shirtless, modeling, Nike, Real Madrid, Russia, Sergio Ramos, Spain, Zenit St. PetersburgSubscribe
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Comments
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Hee, great stuff!
Arshavin is way too cute to look hardcore. Despite being 27 he looks 14..Posted from
Poland
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That Cesc, what a QT!
Arshavin… I am so glad the campaign kept the goofy picture. The “Hard” look just makes me giggle.
So did anyone at Nike thing about what it means in Britain to make a “V” symbol with the back of your hand pointing out?
Cole, Didi, and Cesc knows what that means.
Posted from
United States -
No way, he is 27! I thought he was like 20.
What a babyface. Maybe he should try growing a beard.
Posted from
United States -
@ Kasia: He is so, so adorable! And sounds like sort of a pain in the ass, but with that face, who can resist him?
@ Johonna: I was wondering the same thing about the V sign! Ramos, at least, looks like he knows exactly what he’s doing and is very pleased to have gotten away with it.
Posted from
United States -
Yep Lottie, Ramos definitely looks like he knows what he’s really doing. Arshavin – not at all.
Johonna, he would probably just end up looking like a kid with a fake beard…Posted from
Poland -
Not to mention how long it’d take Arshavin to grow a beard, Kasia! Can you imagine? He’d be 30 before the thing was more than just fuzz.
Posted from
United States -
Arshavin gets the “most adorable dimple” award. And Drogba succeeds with that “hardcore” thing.
Posted from
United States -
The scapulaire, it’s such a Girondins thing. They should shoot Gourcuff.
Posted from
United States -
I just wonder what is in that powder. Notice the helpers are all wearing masks. But hey, what’s a little lead and mercury… So long as you look hot in the end, that is all that matters!
Posted from
United States -
Mustn’t make weird, mask marks on their faces! Their lungs will recover eventually. Probably.
Posted from
United States -
Must be the first time in history that a shirtless picture of Sergio is hard to find…
Posted from
Canada -
Hey Lotte!
Do you know who shot the photo’s or could you email me the website where you got the photos from? (http://habs.theoffside.com/files/2009/01/ramos-giant012209b.jpg)
xxox,
MartijnPosted from
United States -
Oooooh Bonnie. Burn!
Martijn, Rankin shot them — it’s at least his second Nike campaign, I think.
Posted from
United States -
Ahh Thanks for sharing this! I agree with you Arshavin cant look like a bad guy he is too cute to try it! and hey i dont know the “V” meaning, can someone explain?
Posted from
United States -
You nailed it when you captioned the Arshavin photo as him allowing his true, inner dork to shine through. (What a fantastic footballer, though!) In the same spirit, here’s another pic that you might enjoy:
http://www.daylife.com/photo/06AJfj785vdj3?q=arshavin
Posted from
United States
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